From Waste to Warmth

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service design

strategy

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entry

Servdes 25

-Service design competition hosted at IIT Hyderabad

In a country where food is worshipped, millions still sleep hungry, while tonnes of perfectly edible food go to waste each day.

This isn’t just a problem of scarcity. It’s a problem of connection.

View concept

In India, 68 million tonnes of food are wasted each year. That’s nearly 30–40% of what we produce, lost in weddings, hotels, markets. Yet, the country ranks 107th in the Global Hunger Index. And 80% of migrant workers in major cities remain food-insecure.

This isn’t just a supply problem. It’s a distribution failure, and a design opportunity.

1/3

of all food produced globally never gets eaten.

This wasted food is rotting in landfills releasing planet-warming emissions livelihoods and economies that could be thriving are taking financial losses of up to $1 trillion a year.

189M

Undernourished

30%

5 years of age are stunted

51%

Women (15-49) are anaemic

17%

Under 5 are underweight

1/10

People around the world don't get enough to eat

Caterers

Delivers to

NGO

Redistributes to

Migrant workers

How might we connect prepared surplus food from wedding caterers in Delhi to location specific food redistribution channels to efficiently deliver meals to migrant workers.

  • Technological Adoption Barriers

    Limited understanding of technology adoption among small-scale food vendors and local NGOs.

    Limitation / 1

    Cultural Food Preferences

    Gaps in research on how to match surplus food types with beneficiary dietary preferences across cultural and religious groups.

    Limitation / 2

    Sustainable Business Models

    Lack of financially sustainable food redistribution models.

    Limitation / 3

    Last-Mile Logistics Optimization

    Insufficient research on cost-effective, rapid-response food transport systems.

    Limitation / 4

    Hyperlocal Context Specificity

    Limited research on neighbourhood-level food ecosystem mapping in Indian cities.

    Limitation / 5

    Measurement Frameworks

    Lack of standardised impact measurement in Indian urban food redistribution programs.

    Limitation / 6

    Regulatory Compliance

    Limited research on how to simplify and standardize food safety compliance for redistribution networks.

    Limitation / 7

Our solution proposes a comprehensive network of stakeholders, utilising the existing resources available like, dark stores and AADHAR/E-Shram card to redistribute the food to the needy.

This approach makes sure a quick pick-up from the donor’s location happens and the food is immediately sent to the dark stores and then distributed to the needy.

1

Robin Hood Army

Operates in 100+ Indian cities with a volunteer-driven model, connecting restaurants with the urban poor.

2

Feeding India (by Zomato)

Works with 25,000+ volunteers across 80+ cities, redistributing surplus food.

3

No Food Waste

Active in 20+ cities, focusing on collecting surplus food from wedding halls and large events.

3

No Food Waste

Active in 20+ cities, focusing on collecting surplus food from wedding halls and large events.

Existing Food Redistribution Initiatives

4

Roti Bank

Has redistribution networks in Mumbai, Delhi, and other major cities, ensuring surplus food reaches those in need.

5

FSSAI's Save Food, Share Food Initiative

Provides regulatory frameworks and safety guidelines for food donation and redistribution.

Technological Integration in Food Redistribution

Real-time mapping of surplus food sources reduces response time by 40-50%, enabling faster redistribution.

Mobile apps for food donation coordination improve efficiency by 60-75% in pilot studies.

Real-time mapping of surplus food sources reduces response time by 40-50%, enabling faster redistribution.

Real-time mapping of surplus food sources reduces response time by 40-50%, enabling faster redistribution.

Blockchain pilots in Mumbai and Bengaluru have improved food traceability, boosting transparency and accountability.

Blockchain pilots in Mumbai and Bengaluru have improved food traceability, boosting transparency and accountability.

Blockchain pilots in Mumbai and Bengaluru have improved food traceability, boosting transparency and accountability.

Cold-chain research extends food safety window by 30%, improving quality in redistribution.

Smart.

Simple.

Human.

We mapped the invisible flow of surplus food, from wedding caterers to NGOs to migrant workers. Interviews revealed fragmented efforts, missed opportunities, and one powerful insight: People want to help. But they don’t know how.

We mapped the invisible flow of surplus food, from wedding caterers to NGOs to migrant workers. Interviews revealed fragmented efforts, missed opportunities, and one powerful insight: People want to help. But they don’t know how.

“We overproduce by 25%, but don’t know whom to call.”

-caterer

“Timing is our biggest challenge.”

-ngo staff

Primary

Secondary

Tertiary

Wedding Caterers

NGOs

Volunteers

Media outlets

Influencers

Promotional activities

Government

Community

Health & Safety Regulators

Migrant Workers

Location owner

Deliver surplus food to

Distribute the food to hotspots

Food reaches

Physical Evidence

Customer actions

Line of interactions

Frontstage

Line of visibility

Backstage

Line of internal interactions

Support Process

Surplus food from institutions is identified, matched, and delivered to underserved communities with dignity.

Food waste taught me

Designing for dignity requires more than good UX.

Systems thinking is essential in social impact projects

Low-tech can still be high-impact

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© 2025 Prabhav Singh. All rights reserved.

Crafted with passion by Prabhav.